The Importance of Monitoring Your SEO Efforts
Congratulations! You have your website in a top position on Google, and other search engines. It is quite a success to get this far. Now that you’ve gotten to this point, let’s keep you there through consistent and indepth monitoring of your SEO efforts.
There are three crucial steps in the monitoring process. They are:
Monitoring your site’s rankings
Monitoring your links
Monitoring changes in SEO practices
Monitoring Your Site’s Rankings
You can use software or various online tools or manually check you r website rankings. You don’t have to check your rankings everyday. Once a week or even once a month will be sufficient. You should be able to correlate your SEO efforts with your rankings. If your rankings improve, then you’ll know that what you’re doing is working. If they decline, then you’ll know it’s time to change what you’re doing and do something different.
Monitoring Your Links
Don’t assume that because you’ve built quality links, you are home free. You will constantly be fighting your competitors to stay in the position you have obtained on the various search engines. Stay on top of how many inbound links your competitors have, and how many links they build in a specific period of time. Always work on trying to gain more quality inbound links, and never let your guard down. Your competitors are always watching you, so stay one step ahead of them.
Monitoring Changes in Medical Search Engine Optimization Practices
SEO environment is constantly changing. 2011 brought the integration of social media into SEO ranking with Google +. Panda, which was a massive algorithm change, that took place in February 2012, it penalized sites with low-quality content. So, try to appropriately adapt, and stay updated with the latest changes. Here are a few ways to stay updated with the most recent SEO practices and changes:
SEO blogs can keep you on top of what’s going on. Here are some quality sites that provide accurate news about medical search engine optimization:
Search Engine Journal
Search Engine Land
Search Engine Watch
Subscribe to a few of these SEO blogs and you will certainly stay informed about any major shifts in the wind.
Check other related article: What Is Involved In Building A Non-Reciprocal SEO Inbound Link?